As Founder of White Bee Digital, I have had a varied career. Having started in events and media acquisition, I took time out to travel and came back to begin a career in sales in the Investment Management industry.
As my career progressed, I witnessed how clients were changing their approach to discovering and researching products. They often contacted the sales team once they already had a good idea of which product they needed and were nearing the purchase stage of the process.
My work became more involved in developing our digital presence to help our clients with their product discovery and research. I saw first-hand the power a strong digital presence could have. I saw the impact of knowing how to implement digital strategies and tactics.
My passion for digital marketing was born.
I invested in formal training; a Post- Graduate Diploma in Digital Marketing. Additional advanced training in social media strategy, Facebook Ads, Instagram Ads, Google Ads, and Pinterest advertising followed.
Since retraining, I have had the pleasure of working directly with eCommerce businesses, helping them increase their revenue through their social media marketing. As well as having direct relationships with eCommerce brands, I also have experience working in-house with specialist ad agencies.
Industries I have helped support include: Lifestyle, homeware, luxury fashion, perfume, jewellery, food, and even apps.
Working on both sides has been invaluable in understanding best practice within the industry and being confident I am providing the best service for our clients.
Founder & CEO
White Bee Digital