295% year on year growth for women's running brand
A well-established women’s running apparel company which supports mums to enjoy running through online and offline communities.
Highlights
- 295% year on year growth
- £32k revenue generated on £7k ad spend
- 2.6m ad views
The challenge
Increase online sales of running merchandise in order to continue to fund the company’s health and mental wellbeing initiatives.
The business wanted to capitalise on Mother’s Day – it’s biggest sales period of the year.
The solution
Aggie began by building on, and optimising, the work of the company’s previous ad agency.
She worked closely with the business’s marketing team to curate images and copy which perfectly reflected the brand’s values and spoke directly to its ideal audience.
Based on the strong results of the Mother’s Day campaign, the company extended White Bee Digital’s contract to work on numerous other successful campaigns.
The result
While working with White Bee Digital, the company enjoyed a 295% increase in year-on-year growth as well as a 7.9x return on ad spend and 2.6m ad views.
‘We’ve always been aware of the importance of promoting our ecommerce store,’ says a brand spokesperson.
‘Mother’s Day is our peak time and we knew we needed to partner with a Facebook Ads Strategist who would be able to maximise the return on investment.
‘Following the success of our Mother’s Day campaign, we extended our contract with Aggie and successfully launched three new spring collections, a mental health awareness campaign and two further sales.’
