Over £1m in tracked purchase value for British Heritage Brand
This client is a globally recognised British heritage brand, famed for its exquisite, award-winning roses. With over 60 years of expertise, they produce exceptional roses prized for their beauty, fragrance, and reliability.
Highlights
- Consistent returns on investment (ROI) of 10X (investment Incl. our fee vs revenue).
- An average tracked return on ad spend (ROAS) of 12X.
- Profitably scaled the ads spend 300% without sacrificing ROI.
- Over £1M in tracked purchase value
- Bundling strategy resulted in increased AOV
- Workshops sold out for the first time when promoted with Meta Ads
The challenge
They were looking to revitalise their Meta advertising strategy. Their previous agency had left them feeling disheartened, offering:
- No regular reporting
- A lack of transparency on performance metrics
- Zero creative strategy input
- A reliance on dynamic catalog ads
- No focus on profitability targets
This approach stifled growth and made it impossible to scale effectively.
Our Approach
We restructured the entire ad account, focusing on building a foundation for long-term profitability. Key changes included:
- Comprehensive account restructuring for better sales performance.
- Rigorous creative testing to find winning ad combinations.
- Identifying and resolving a technical issue where the pixel was double-counting sales (giving inflated results)
- Defining and implementing clear profitability targets.
The result
Within a short period, our client saw significant improvements:
- Consistent returns on investment (ROI) of 10X (investment Incl. our fee vs revenue).
- An average tracked return on ad spend (ROAS) of 12X.
- Never dropped below pre-agreed business profitability KPIs
- Profitably scaled the ads spend 300% without sacrificing ROI.
- Over £1M in tracked purchase value
Other Wins
Beyond the numbers, our collaboration brought several other wins:
- Bundling strategies increased the site’s average order value (AOV).
- Unpaid exposure through David Beckham featuring the roses in two reels.
- A successful lead-generation campaign with a hardcopy guide, which ran out due to high demand.
- Workshops were promoted with Meta Ads and sold out for the first time
After 18 months of consistently strong results, we successfully transitioned the ads management to the in-house marketing team.
