pinterest ads management.
Pinterest advertising, or promoted pins, are a great way to spread the word about your business but it’s not for everyone. If you have an online business, whether you have an eCommerce business or provide services such as marketing or coaching, Pinterest ads could be just what’s missing from your marketing strategy.
why consider Pinterest advertising for your business?
- Pinterest has 416 million active monthly users.
- 61% of pinners in the UK have gone on to make a purchase as a result of seeing branded content.
- 2.3X more efficient cost per conversion than ads on social media.
- 2X higher return on ad spend for retail brands, compared to social media.
Whilst Pinterest ads can be a more cost-effective way to promote your business than other forms of online advertising, I would still recommend a minimum daily budget of £10. It is also worth remembering that Pinterest is a search engine rather than a social media platform and therefore the customer buying journey can be longer than with other forms of advertising and your promoted pins will need to be active for weeks rather than days.
Please find the fee structure below.
Unfortunately, Pinterest ads are never an overnight success. It takes time and an optimisation strategy to hone your audience and discover which pins achieve the most conversions. It is necessary to constantly test, monitor and adjust ads and therefore I can only work with clients who have this mindset.
If you are ready to inspire and attract a new audience through the Pinterest platform, please get in touch for a discovery call.
A discovery call will be scheduled to ensure we are a good fit.
I will go over my process and follow up the call by sending you my onboarding questionaire to better understand your business.
Once I fully understand your business, we will discuss your sales funnel and determine where to focus our efforts.
I will advise on what ad budget I recommend to achieve your outcomes and will start to work on your ad strategy.
The initial set up of your ads can begin.
I will check to ensure you have the Pinterest tag installed. If it is not, I will oversee this and talk you through the process.
I will research your target audience and who your ads should be shown to.
I will begin testing out the various elements of your ads to ensure they are performing optimally to achieve your goals.
I will then begin to run your ad campaign and start to scale it, as previously agreed.
We will touch base again on budget for your ad spend at this point.
Your ads will be monitored daily. Fluctuations are normal but it is important to be able to spot when your promoted pins need to be refreshed or changed.
You will be kept updated as often as you wish. Some clients request daily updates, others are happy for me to just demonstate the final outcomes.
You should feel able to ask anything about your ads and campaigns with me. I am always open to discuss my process and will flag concerns immediately, should they arise.
FEES START AT £500 PCM + SET UP FEE
Fees are tiered and dependent on scale, budget and complexity of your ad campaigns.
I will be able to advise on how much you will need to spend.
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