Scaled to an 8 figure business since launching in 2020
We have been Suns Lifestyle’s growth partner since September 2021. They are a family-run British company, specialising in luxury pergolas, outdoor kitchens, and furniture. We support them across Meta, Pinterest and TikTok ads.
Highlights
Since 2021:
- Scaled the Meta ads budget 600% during peak season, driving attributable, profitable revenue (assessed by customer surveys)
- Launched Pinterest ads in 2022 and had the top-performing ad account in the UK, in the outdoor living niche in 2024.
- Suns Lifestyle has the largest and most engaged TikTok account in their niche in the UK since we created a joint organic and paid strategy for them in 2023.
- The business has scaled into an 8-figure business since launching in 2020.
The challenge
Initially, they were looking to improve their profitability from their Meta Ad campaigns :
- Overcomplicated campaign structure
- No ad testing strategy
- Zero creative strategy input
- No focus on profitability targets
Suns Lifestyle were keen to scale their ad spend to capitalise on strong sales during lockdown but the Meta ads were not generating enough revenue.
Our Approach
We restructured the entire ad account, focusing on the best-selling pieces, leveraging the premium PR features and being sympathetic to upholding the premium brand feel.
Key changes included:
- Comprehensive account restructuring for better sales performance.
- Redefining the creative strategy to speak to buyers at different stages of their buyer journey
- Identifying
- Defining and implementing clear profitability targets monitored against their 3-month consideration window.
The result
Since 2021:
- Scaled the Meta ads budget 600% during peak season, driving attributable, profitable revenue (assessed by customer surveys)
- Launched Pinterest ads in 2022 and had the top-performing ad account in the UK, in the outdoor living niche in 2024.
- Suns Lifestyle has the largest and most engaged TikTok account in their niche in the UK since we created a joint organic and paid strategy for them in 2023.
- The business has scaled into an 8-figure business since launching in 2020.
Other Wins
Beyond the numbers, our collaboration brought several other wins:
- Promoting their stands with social ads at 20+ trade shows a year generated 7-figure returns from new customers.
- Brand and influencer collaborations (managed by the organic social team) have resulted in UGC content we have successfully repurposed in winning ad campaigns.
- Trade partnerships were established leading to opportunities such as featuring in show gardens at the RHS Chelsea Flower Show for 3 consecutive years.
- The ad strategy has adapted to changing market conditions from most purchases happening online during the pandemic to now driving footfall to their expanding number of showrooms.
