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Read more about the article What is a sales funnel and why do I need one?

What is a sales funnel and why do I need one?

  • Post author:AMeroni
  • Post published:January 18, 2022
  • Post category:eCommerce/Facebook Advertising

What is a sales funnel and why do I need one? Whether you’re just starting out or have had your eCommerce business for a while, you’ve no doubt come across…

Continue ReadingWhat is a sales funnel and why do I need one?

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It was the busiest time of year, it was the most s It was the busiest time of year, it was the most stressful time of year, so Meta released their biggest algorithm change…EVER. In December 2024, Meta started rolling out Andromeda, its new AI algorithm. There was no PR announcement, there was no big reveal. Almost under the cover of Q4 trading, the Christmas buzz in the air, this new algorithm started being applied to Meta ad accounts. This isn’t a little security update or a small dashboard tweak. This changes EVERYTHING and we are starting to see the impact of it in our clients’ accounts. This new update laughs in the face of your audience targeting. (Check your audience segment breakdown in your Meta ads dashboard. Check your new customer acquisition numbers in Shopify.) That ‘cold’ campaign you’re running? There’s a lot of warm audiences seeing those ads. Retargeting suddenly not working? Bet it’s being shown to a cold audience too. The driver in ad accounts now? Creative VARIETY! Meta isn’t just showing your ads to certain people based on who you tell it to, each ad is being scanned and each ad is being shown to its own tailored audience based on who Meta thinks will respond to it 😵‍💫 What can you do? Be clear in who your ad is talking to. Call out their problems, hopes and dreams and your ad will be matched with your ideal buyer. Making small tweaks to your ad creatives isn’t enough anymore. The game is changing (again). Be brave with your ads. And remember not to fall in love with your ad creatives. Just because you love an ad doesn’t mean your audience will too. It’s a new frontier guys, are you ready to embrace the change? You will get left behind if not 😵‍💫 Have you noticed your account behaving differently this year? Let me know 👇🏻 #metaads #facebookads #ai #andromeda
We’ve been running our clients’ customer revie We’ve been running our clients’ customer reviews through AI to analyse them and understand what motivates them to buy. Then translating them into an ad angle 👀🔥 Meta ads are changing and it’s very exciting to see what that can mean for brands who embrace change 💥 If you’re ambitious and don’t want to get left behind, drop me a DM to see how we can support you #metaads #AI #changeishere
It’s not always an inside job 👀 We audit you It’s not always an inside job 👀 We audit your ad account and your marketing eco system to identify the leaks in your sales process and help to plug the holes before you waste any more money. If you can’t get your head round why your results have plateaued or worse, started to decline, book an audit an let us diagnose your issues and share a roadmap after with steps to turn things around. Drop me a DM to book yours 🙌🏼 #metaads #facebookads #audit
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