5 reasons to hire a Facebook Ads manager
Deciding to outsource your Facebook Ads management to a Facebook Ads Manager, is a big step to take.
There are lots of things to consider and you’ll want to feel confident you’ve made the right decision.
In this blog I’ll explain how hiring an expert like me can save you time and money, as well as a whole heap of stress.
Searching for a Facebook Ads manager on Google?
Here are six names you might find them under: Facebook Ads Manager, Facebook Ads Strategist, Instagram Ads Manager, Facebook Media Buyer, Facebook Ads Specialist, Facebook Ads Expert.
All these job titles do the same thing. They manage ad campaigns in Facebook Ads Manager for businesses. Whether they’re bricks and mortar stores, eCommerce businesses or service-based providers.
I specialise in running ads for indie eCommerce businesses and most ads managers will have a niche or preference (ecomm vs lead generation ads) so this is a good place to start your search.
1. You’ll save time and money
Despite the bad rep, Facebook Ads aren’t the dark arts – but there’s no doubt they can be time-consuming and stressful if you don’t know what you’re doing.
A highly-trained ads manager has done the work and will have spent months learning the ins and out of the ads platform so you don’t have to.
Running your ad campaigns won’t be their first rodeo. They’ll be able to avoid the common pitfalls which means you don’t have to worry about wasting any of your precious budget.
Before getting started, they’ll put in the groundwork. They’ll get to know your business, your goals and your ideal customer. They’ll also make sure your website and landing pages are optimsed and ready to convert.
Using this information they’ll produce a strategy, create targeted audiences and ensure your ads are the best they can be.
They’ll continuously test, tweak and improve your ads and will spot opportunities to scale when they arise.
2. Facebook support when you need it
Depending on the ad spend your Ads Manager handles, they’ll have a dedicated Facebook Ads Rep. Think of it as speed dial to the elusive Facebook support.
I have a lovely rep called Bruno who helps me escalate account issues for my clients. This means the business owners I work with never have to go through the hassle and worry of trying to track down help.
During the pandemic, thousands of businesses had their ad accounts disabled for no apparent reason and support from Facebook was thin on the ground.
This meant they weren’t able to reach new customers at a time when they needed it the most.
Whilst support has improved, the process can be long-winded and frustrating.
When you hire an ads manager, they do all the legwork in getting you up and running again. This means you can stop worrying and focus on what you do best – running your business.
3. You’ll benefit from their inside knowledge
If you’re an active social media user you’ll know that the platforms are constantly evolving and changing. The same is true for ads.
In fact, the last six months have seen the biggest turmoil in Facebook advertising in over a decade thanks to changes made by Apple.
By keeping up to date with the latest platform developments, an experienced ads manager will ensure your ad budget doesn’t suffer.
Admittedly, they can’t ever guarantee you a specific set of results – no one can – but you can feel confident your money is in safe hands.
4. You’ll get to grips with your data
Have you struggled to achieve a consistent return on ad spend (ROAS) when running your own ads?
Do your returns fluctuate wildly and are you’re unsure which statistics you should be keeping an eye on?
Don’t worry, you’re not alone. I coach lots of business owners who struggle with the stats.
The fact is, Facebook Ads offers some of the most sophisticated data reporting on the market – but it’s completely useless if you can’t make head nor tail of it!
An experienced ads manager knows what to look for. They’ll be able to decode the data and use it to maintain and maximise your ad return.
This skill has become more important than ever since the Apple iO14 update which limits the information available to Facebook.
5. You’ll always know what’s happening
Do you know your CTR from your CPM? Or your ROI from your ROAS?
Are you clear on the difference between Business Manager and Ads Manager – or does the whole thing make your head spin?
The Facebook ads world is rife with complicated lingo but, when you work with an experienced ads manager, you don’t need to worry about any of it.
That’s because it’s their job to juggle the jargon and present it to you in a way that’s easy to understand.
I’m passionate about this because it means my clients are empowered to make confident decisions about their ads and their business.
Conclusion
Hiring an ads manager isn’t cheap, but it is an investment in your business.
The right Ads manager will not only save you time and energy that can be put back into your business, they’ll also take the stress of running ads yourself and – most importantly – give you the confidence that your budget is in safe hands.
Would you like to know more about what Facebook Advertising can do for your e-comm business? Book a Discovery Call today
